SicilCosmetic.
An end-to-end e-commerce project built on the PrestaShop platform for the Carnova agency. Integral care of the project: from user interface design to content drafting, up to technical configuration and management of the entire catalog.
- End-to-end PrestaShop e-commerce, from design to checkout
- Catalog organised around the buyer, not the supplier
- Checkout optimised to reduce cart abandonment
Professional cosmetics online.
SicilCosmetic serves both beauty industry professionals (barbers and hairdressers) and the consumer market, with a vast and fragmented catalogue: hair products, professional equipment, cosmetics, accessories — very different brands with inconsistent photo quality. The main challenge wasn't technical: it was organisational. How to transform a complex inventory, with non-uniform imagery and overlapping categories, into a smooth shopping experience that inspires trust at first glance?
"Organize beauty: transform a complex catalog into a fluid, intuitive and conversion-oriented shopping experience."
UI/UX and Catalog Architecture.
I took full care of the graphic layout and information architecture, designing a navigation system divided by macro-target (Men, Women) and specific need (Styling, Hair Care, Beard, Equipment). The decision to categorise by target on the homepage — rather than by brand or product type — was a deliberate UX choice: someone arriving on a beauty e-commerce already knows whether they're a professional or a consumer, but often doesn't yet know which brand they're looking for. Starting from the user's identity rather than the supplier catalogue reduces search time and increases conversion probability.
On a content level, I organized and laid out the information so that it responded to both SEO positioning logic and the need for clarity of the final buyer.
PrestaShop Technical Configuration.
The store relies entirely on PrestaShop. In addition to the visual aspect, I personally took care of all the technical configuration "under the hood": from setting up payment methods and shipping rules, up to optimizing the checkout process.
Every page was structured to guarantee loading speed and perfect mobile responsiveness — critical for an e-commerce where most purchases happen on smartphones. Payment method configuration and shipping rules were optimised to reduce cart abandonment in the final stage, statistically the highest point of loss in any e-commerce.
Aesthetics and Conversion.
The result is a store that sells: categories organised around the buyer — not the supplier —, checkout optimised to reduce cart abandonment, beauty aesthetics that don't cost mobile speed.
